Take the SAT Verbal, have a corporate sponsor donate 10 grains of rice for every correct answer: brilliant! It seems poverty.com has hired themselves a viral marketing firm. A good one too. Go enjoy yourself some freerice.com, then look at the site's geometrically increasing click totals since its launch on October 7th. Then, realize that whoever created this site is now set for life.
Well done, unknown viral marketing guy! Now, feel free to bloviate on this campaign's simple, killer hook, (Who wouldn't want to feel smart ... and save the world!) unobtrusive sponsorship element, (We demanded the use of very elegant, unobtrusive logos from the Time Life and Fujitsu, and they readily agreed.) and your exaggerated sense of a website's importance. (We feel this concept could serve as a template for cooperation between NGOs and major corporations in a variety of contexts.)
Yeah, yeah. It's not that great.
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